         
Text in the Windowroof-top texts: by love serve one anotheri really liked rachels idea of advertising without an intended product or outcome. for someone to paint a message of good will on the roof, knowing that it will be rarely seen is interesting and makes me think that perhaps it was enough for whoever painted it to know that it was there. a private thought made public but done so in a way that it can only be witnessed by a select few in an intimate way. almost as if the act of doing was equivalent to the act of seeing and living by the statement. it also seems like an appropriate metaphor for the way in which we have grown through our experience of the studio. having just got out of this mornings meeting im feeling somewhat dissolusioned by the idea that we havnt achieved anything because there isnt much "solid" work. i feel like through the huge ammount we have learnt and the level of engagement we have (whether it be with group activities or individual projects) we can pull something togther which will be a sharing of our separate experiences. i struggle with trying to reach one collected product when our interests, backgrounds and experiences are so diverese. like the statement on the roof, we know that our experiences are there to reflect on and it should just be a case of clarifying this so that it can be shared not only amongst ourselves but also those outside of what we have experienced. i also think towne club soda is a great symbol of the more theological knowledge we have gained about public and private and am excited to use the product as a vehicle for what we have learnt, knowing that its already a recognisible symbol to the people of the area. kate 3/23
I have been mulling over ideas for window text, but am having trouble coming up with something concrete. My ideas focus on using the store front space, playing on the idea of advertising in the window, and inspired by the Giant campaign, to: "reawaken a sense of wonder about one's environment" "stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker." (www.obeygiant.com/main.php) I was thinking we could put something in the window that, as people/cars pass by, it makes them take notice of something else down the street (not our studio). Even taking notice of advertising itself could be useful, but I've seen billboards do that so I don't know how effective it would be. The idea is neat of having nothing to sell–advertising for nothing (yet we expect some result, so that is what we're really advertising if that makes sense)? Anyone got any ideas? I'll talk to you all more too.
I was standing out front of the space on Monday(2/7) and noticed the afterimage of a past sign that said "puppies". It had been painted in 10 inch tall letters on the angled glass by the door. I've been thinking about the sign and all. As my other post indicated I like the idea of type in the window; it's power and connection to things. How about the window as a possible project space. A large poster or word piece (or site) that operates in the vernacular of the storefront entity and activity (cultural, economic, consumptive). We all look to store windows as sites of potential imagination and desire. That context is a great set-up for some engaging and imaginative projects. If the project is just us advertising that we are there, then it becomes about us. I guess I like the idea of doing a text piece that operates in the vernacular and idea space of the "rock shop". This part could be temporary and the space could be used for other engagements throughout the semester; especially if we get the sign painting process down. As with other things I think there should be a discursive process to the setting and curating of such works, but I really like that concepting is direct and fast, and it is a big effect for the effort. I think that one of our biggest potential audiences is people in cars. We could begin a dialogue. There is some interesting contemporary work that uses type. And some engaging folk works as well. Here are some links: Jesse Howard (folk artist) http://callaway.county.missouri.org/Howard.html More Jesse Howard Images w/ Roger Brown (see links at the bottom of the page http://www.umkc.edu/creativestudies/NowReadOn.htm Shepard Fairy http://www.obeygiant.com/ Jenny Holzer http://www.geocities.com/Paris/Rue/5047/ Nologo site http://www.nologo.org/
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