snack label project

Tabloid printing

Select a common snack food (Candy Bar) label or iconic object. The best objects for this project are ones that are deeply embedded in history and memory. Ones that seem to have remained the same for their whole existence and seem to have existed for a long time. Scan or photograph the object and convert it to vectors in Illustrator using the process outlined in the link. Converesion process in illustrator

The project action is to adjust design elements of the object toward the end of both leaving the connection to the embedded memory intact (don't change it to much) and create a dynamic and idiosyncratic variation. Make something new of it. We'll do interim critiques to find what is good. Only respond to the design elements you are given to start with. This is not a "redesign" of the label or object, this is a dissection/interrogation of the label. It is a recombinant strategy - like hiphop. Keep the finished project relative to life scale. Mount the finished piece on illustration board with a 2 inch border beyond the artwork and cover overlay.

A technical consideration is to demonstrate control and experimentation with the computing: scanning, trace function, illustrator.

This project is a version of a project of the Design Program at Cranbrook Academy of Art under professor Kathryn McCoy.

The final project consists of 2 parts:
1. a print of your recomposed label. This should be scaled to fit nicely in a tabloid-sized paper. Be deliberate about how the image fits in the space and follow the mounting directions below.
2. a print of design elements from the same product (design elements can be different) on some space, surface or object. This should be scaled to fit nicely in a letter sized paper.This part of the project is at a developmental stage.

Mount each print on white illustration board with a 3 inch border around the image. Presentation should include a protective overlay.

branding space examples - check this out as we discover the possibilities of branding space with our project.

Links to this Page

CPS projects last edited on 9 November 2006 at 9:55 pm by pm864-24.dialip.mich.net
studioblog: 23 October 2006 last edited on 23 October 2006 at 7:10 pm by pm797-46.dialip.mich.net
studioblog: 24 October 2006 last edited on 24 October 2006 at 10:26 am by 148.61.118.64