snack label project
Select a common snack food (Candy Bar) label. The best labels for this project are ones that are deeply embedded in history and memory. Ones that seem to have remained the same for their whole existence and seem to have existed for a long time. Scan the label and transfer it using Streamline into Illustrator.
The project action is to adjust design elements of the label toward the end of both leaving the connection to the embedded memory intact (don't change it to much) and create a dynamic and idiosyncratic variation. Make something new of it. We'll do interim critiques to find what is good. Only respond to the design elements you are given to start with. This is not a "redesign" of the label, this is a dissection/interrogation of the label. Keep the finished project relative to life scale. Mount the finished piece on illustration board with a 2 inch border beyond the artwork and cover overlay.
A technical consideration is to demonstrate control and experimentation with the computing: scanning, trace function, freehand.
This project is a version of a project of the Design Program at Cranbrook Academy of Art under professor Kathryn McCoy.
Mount the print on white illustration board with a 2 inch border around the image. Presentation should include a protective overlay.
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