snack label project

Tabloid printing

Select a common snack food (Candy Bar) label or iconic object. The best objects for this project are ones that are deeply embedded in history and memory. Ones that seem to have remained the same for their whole existence and seem to have existed for a long time. Scan or photograph the object and convert it to vectors in Illustrator using the process outlined in the link. Converesion process in illustrator

The project action is to adjust design elements of the object toward the end of both leaving the connection to the embedded memory intact (don't change it to much) and create a dynamic and idiosyncratic variation. Make something new of it. We'll do interim critiques to find what is good. Only respond to the design elements you are given to start with. This is not a "redesign" of the label or object, this is a dissection/interrogation of the label. It is a recombinant strategy - like hiphop. Keep the finished project relative to life scale. Mount the finished piece on illustration board with a 2 inch border beyond the artwork and cover overlay.

A technical consideration is to demonstrate control and experimentation with the computing: scanning, trace function, illustrator.

This project is a version of a project of the Design Program at Cranbrook Academy of Art under professor Kathryn McCoy.

The final project consists of 2 parts:
1. Brand Design: a print of your recomposed label. This should be scaled to fit nicely in a tabloid-sized paper. Be deliberate about how the image fits in the space and follow the mounting directions below.
2. Branded Space: a print of design elements from the same product (design elements can be different) on some space, surface or object. This should be scaled to fit nicely in a letter sized paper.This part of the project is at a developmental stage.

Mount each print on white illustration board with a 3 inch border around the image. Presentation should include a protective overlay.

We are introducing a new option for producing your final print.

You may turn your project in to be printed in the digital print shop rather than printing them on the laser printer. These need to be turned in to the shop by the time the project is due. The shop will give you proof that you turned it in.

Printshop Details:
If you print your job in the print shop you do not need to mount them on illustration board.

The shop has 3 finishes of paper that you can choose from: matt, luster, and glossy. Matt is 2.5 cents a square inch. Luster and Glossy are 3 cents a square inch.

Have both parts of your project printed with the same process. (the shop does not have luster paper in 8.5 x 11 so if you use luster have them print the branded space part on glossy).

If you print on Matt or gloss scale brand design part of your project to 13 x 19 instead of 11x17. This is the standard stock size they carry in the print shop. If you use luster they'll print the brand design on tabloid size 11 x 17.

For complete instructions on the print shop go to: http://digitalprint.art.gvsu.edu. You can download and read the shop policy as well as the form for turning in projects.

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CPS projects last edited on 21 March 2007 at 9:41 pm by pm864-16.dialip.mich.net