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SNACK LABEL

PART ONE


Elect a common snack food (Candy Bar) label. The best labels for this project are ones that are deeply embedded in history and memory: ones that seem to have remained the same for their whole existence and seem to have existed for a long time.

Scan the label and manipulate it with Illustrator.

The project action is to adjust design elements of the label toward the end of both leaving the connection to the embedded memory intact (don't change it to much) and create a dynamic and idiosyncratic variation. Only respond to the design elements you are given to start with. This is not a "redesign" of the label, this is a dissection/interrogation of the labelWe'll do interim critiques to find what is good. Make something new of it. A technical consideration is to demonstrate control and experimentation with the computing: scanning, Live Trace & Live Paint.

Mount the print on white illustration board with a 2 inch border around the image. Presentation should include a protective overlay.


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PART TWO


Embed your deconstructed label design with into a location that depicts the realm of lived visual culture. This might, for example, include some kind of street scene. You may approach this embedment as a parady of advertising strategies, or as an attempt to create a viable product placement. Part Two should also be designed to print on an 8.5" x 11" sheet.

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You may turn your project in to be printed in the digital print shop rather than printing them on the laser printer. These need to be turned in to the shop by the time the project is due. The shop will give you proof that you turned it in. If you print your job in the print shop you do not need to mount them on illustration board.

Printshop Details:
The shop has 3 finishes of paper that you can choose from: matte and glossy. Matte is 2.5 cents/ square inch. Glossy is 3 cents/ square inch.

Have both parts of your project printed with the same process.

For complete instructions on the print shop go to: http://digitalprint.art.gvsu.edu/index.htm
You can download and read the shop policy as well as the form for turning in projects.


This project is a version of a project of the Design Program at Cranbrook Academy of Art under professor Kathryn McCoy.


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