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branding space

Select a common snack food (Candy Bar) label or iconic object. The best objects for this project are ones that are deeply embedded in history and memory. Ones that seem to have remained the same for their whole existence and seem to have existed for a long time. Scan or photograph the object and convert it to vectors in Illustrator using the process outlined in the link. Converesion process in illustrator

The project action is to adjust design elements of the object toward the end of both leaving the connection to the embedded memory intact (don't change it to much) and create a dynamic and idiosyncratic variation. Make something new of it. We'll do interim critiques to find what is good. Only respond to the design elements you are given to start with. This is not a "redesign" of the label or object, this is a dissection/interrogation of the label. It is a recombinant strategy - like hiphop. Keep the finished project relative to life scale.

A technical consideration is to demonstrate control and experimentation with the computing: scanning, trace function, illustrator.

This project is a version of a project of the Design Program at Cranbrook Academy of Art under professor Kathryn McCoy.

The final project consists of 2 parts:
1. Brand Design: a print of your recomposed label. This should be scaled to fit nicely in a 13 x 19 inch print. Be deliberate about how the image fits in the space.
2. Branded Space: a print of design elements from the same product (design elements can be different) on some space, surface or object. This should be scaled to fit nicely on a 13×19 inch print.This part of the project is at a developmental stage.

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We are introducing a new option for producing your final print.

These projects will be produced through the Digital Print Shop. http://digitalprint.art.gvsu.edu.

Printshop Details:

The shop has 3 finishes of paper that you can choose from: matt, luster, and glossy. We'll be using luster for these projects. Luster and Glossy are 3 cents a square inch.

Have both parts of your project printed with the same process. Each part will be printed on a 13×19 inch 'super b' sized paper. Be sure your files are set to this size and ready to be printed at the beginning of class on the due date.

For complete instructions on the print shop go to: http://digitalprint.art.gvsu.edu. You can download and read the shop policy as well as the form for turning in projects.

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