Jackie JurgensChipkidd
Graphic designer Chip Kidd's primary work is in book covers. Kidd's work by nature must be flexible. A common part of his idea-forming process involves reading the material before brainstorming designs for its cover. This is research essentially. The execution of his final designs range between simple and complicated, traditional and nonconventional. He may spend extensive time manipulating an image via computer programs or he may simply take an appropriate photograph with just the right lighting. Or he may just throw water at soluable ink and call it a day. With content, mood, and the title itself in mind, Kidd forms a unique idea that he believes will capture the feel of the given book.
In this process however, he must remain open to disagreement from the author or publisher, help from colleagues, and criticism from reviewers when it's all said and done. Kidd must be willing to change his ideas to please a client, realize that he can't always solve a problem on his own, or accept a final product that strongly opposes his professional opinion- and at the end of the process, he has to be content in the fact that he can't make everyone in the world happy with the work he produces. Despite the comedic arrogance he emulates in his lectures, Kidd's work requires humility more than anything.
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- Studio Writing: CHIP KIDD last edited on 23 March 2008 at 10:52 pm by 207.72.176.130